Exclusive borrower leads for lenders.
Serving private & hard money lenders, traditional mortgage lenders, and business funding specialists.
Delivered via email or CRM integration — with a 7-day replacement policy behind every order.
Trusted by lenders nationwide
What our clients say
“The first lead was a home run — that's when I knew I had the right leads.”
“The best ROI I've seen from any PPL company.”
“Lead quality has been excellent and inexpensive compared to other service providers.”
“The first one to do what they said they are going to do.”
“They were able to generate me a ton of leads almost instantly.”
“One lead turned into a $10M+ closed loan and over $200,000 in commission.”
“A steady flow of leads daily — I hired two new loan officers just to keep up.”
“The best lead quality and conversion rates of any PPL company I've worked with.”
Sample lead
See exactly what you receive
Every LendingFlow lead contains the information your team needs to immediately evaluate and contact the borrower.
Get StartedSample Borrower Lead
Illustrative example. Contact details are redacted — real leads include full borrower phone and email.
- First Name
- John
- Last Name
- Smith
- j••••@••••••.com
- Phone
- (•••) •••-••••
- State
- Florida
- Loan Type
- DSCR
- Credit Score
- 740+
- Loan Amount
- $500K - $1M
- Source
- 60 Second Loan Match
Pricing
Volume pricing.
Exclusive leads.
Every tier gets the same exclusive borrower leads that meet our criteria. The only difference is price per lead. 20-lead minimum, and your quote is emailed right away.
20–99 leads
- Same lead quality and criteria
- Borrower-reported 660+ FICO / $200K+ request
- Instant delivery via email or CRM
- 7-day replacement policy
100–199 leads
- Same lead quality and criteria
- Borrower-reported 660+ FICO / $200K+ request
- Instant delivery via email or CRM
- 7-day replacement policy
200+ leads
- Same lead quality and criteria
- Borrower-reported 660+ FICO / $200K+ request
- Instant delivery via email or CRM
- 7-day replacement policy
Ordering 500+ leads? Book a call and we'll build a custom plan.
Loan products
14 borrower categories across three lending verticals.
Investment Property
- • Fix & flip
- • DSCR purchase
- • DSCR refinance
- • Ground up construction
- • Multifamily (5+ units)
Business Funding
- • Working capital
- • Equipment financing
- • SBA loan
- • Business line of credit
- • Commercial real estate
Home Purchase or Refinance
- • Primary residence purchase
- • Mortgage refinance
- • Cash-out refinance
- • Second home / vacation property
Replacement policy
LendingFlow lead
7-day replacement policy
Approved requests receive one free replacement lead, not a refund or credit.
Submit replacement requests through your Client Portal within 7 days of delivery. Proof of the issue is required with every request, submitted as a link in your Client Portal request or by email to support@lendingflow.com.
Requests made after 7 days, or without proof, are not eligible. LendingFlow reviews each request and has final discretion on approval. See full policy in our Terms.
Eligible for replacement
- Invalid contact info: disconnected or non-working phone, wrong number, or bounced email
- No response after 5+ call/email attempts over at least 5 days
- Lead misstated their information: FICO below 660, loan amount below $200,000, or a different state or loan type than they submitted
- Person denies submitting the request or is not a borrower, such as a broker or vendor
Not eligible: leads reached but not interested, financed elsewhere, or outside your own underwriting guidelines.
FAQ
Frequently Asked Questions
How much do borrower leads cost?
+
$50 per lead for 20–99 leads, $40 per lead for 100–199, and $35 per lead for 200+, with a 20-lead minimum. Every tier gets the same leads and the same 7-day replacement policy — start at lendingflow.com/getleads.
Are borrower leads exclusive to me?
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Yes. Every borrower lead is sold to one buyer only, enforced against a suppression list that goes back to when the lead was first generated. Leads are never resold.
How does LendingFlow generate its leads?
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Borrowers submit a funding request through 60 Second Loan Match, LendingFlow's consumer brand, on its website or its Facebook/Instagram lead forms. Traffic comes from our own Google Ads, Meta ads, and organic search, and the lead is delivered to you within seconds. We never sell aged or purchased lists.
Are LendingFlow leads TCPA compliant?
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Yes. All borrower leads are sourced from proprietary traffic — not aged or purchased lists — and TCPA compliance certificates are available on request.
How fast do leads arrive?
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Leads start flowing within 24 hours of payment. Individual leads are delivered within seconds of the borrower submitting their information.
What happens if a lead doesn't meet our criteria?
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Submit the issue through the Client Portal within 7 days of delivery. Eligible issues include invalid contact information; no response after 5+ call/email attempts over at least 5 days; a lead that misstated their information with a FICO below 660, a loan amount below $200,000, or a different state or loan type than they submitted; or a person who denies submitting or is not a borrower, such as a broker or vendor. Leads reached but not interested, financed elsewhere, or outside your own program guidelines are not eligible. Approved requests receive one free replacement lead, not a refund or credit. Proof of the issue is required with every request, submitted as a link in your Client Portal request or by email to support@lendingflow.com, and LendingFlow has final discretion on approval.