Exclusive borrower leads for lenders.
Serving private & hard money lenders, traditional mortgage lenders, and business funding specialists.
Delivered via email or CRM integration — with a replacement policy behind every order.
Trusted by lenders nationwide
What our clients say
“The first lead was a home run — that's when I knew I had the right leads.”
“The best ROI I've seen from any PPL company.”
“Lead quality has been excellent and inexpensive compared to other service providers.”
“The first one to do what they said they are going to do.”
“They were able to generate me a ton of leads almost instantly.”
“One lead turned into a $10M+ closed loan and over $200,000 in commission.”
“A steady flow of leads daily — I hired two new loan officers just to keep up.”
“The best lead quality and conversion rates of any PPL company I've worked with.”
Sample lead
See exactly what you receive
Every LendingFlow lead contains the information your team needs to immediately evaluate and contact the borrower.
Get StartedSample Borrower Lead
Illustrative example. Contact details are redacted — real leads include full borrower phone and email.
- First Name
- John
- Last Name
- Smith
- j••••@••••••.com
- Phone
- (•••) •••-••••
- State
- Florida
- Loan Type
- DSCR
- Credit Score
- 740+
- Loan Amount
- $500K - $1M
Pricing
One simple rate.
$50 per exclusive lead.
Every lead is the same verified quality. Order 20 to 100 leads instantly online, or talk to us about enterprise volume.
Exclusive Leads
20 lead minimum. Order up to 100 leads online and we email your invoice.
- 20–100 lead orders online
- $50 per lead, invoiced by email
- Instant delivery via email or CRM
- Same 660+ FICO / $200K+ loan criteria
- 72-hour replacement guarantee
Enterprise Volume
100+ lead orders. Same lead quality and service, with volume pricing and Net 30 payment terms available on approved accounts.
- 100+ lead orders with volume pricing
- Net 30 payment terms on approved accounts
- Custom daily / weekly delivery cadence
- Dedicated account manager
- Same lead quality and replacement policy
Loan products
14 borrower categories across three lending verticals.
Investment Property
- • Fix & flip
- • DSCR purchase
- • DSCR refinance
- • Ground up construction
- • Multifamily (5+ units)
Business Funding
- • Working capital
- • Equipment financing
- • SBA loan
- • Business line of credit
- • Commercial real estate
Home Purchase or Refinance
- • Primary residence purchase
- • Mortgage refinance
- • Cash-out refinance
- • Second home / vacation property
Guarantee
LendingFlow lead
replacement guarantee
Every lead must meet our published qualification criteria. If a lead does not meet those criteria, or is unresponsive, we replace it.
Submit replacement requests through your Client Portal within 72 hours of delivery.
Requests made after 72 hours are not eligible. Proof of contact attempts may be required. Replacement is provided in lieu of a refund or credit. See full policy in our Terms.
Eligible for replacement
- FICO below 660
- Loan request below $200,000
- Invalid contact information
- Unresponsive leads, as defined below
Unresponsive defined
Three or more phone or email attempts across at least two days with no response from the borrower.
FAQ
Frequently Asked Questions
How much do borrower leads cost?
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$50/lead for 20-99 leads, $40/lead for 100-199 leads, and $35/lead at 200+. Every order starts at a 20-lead minimum.
Are borrower leads exclusive to me?
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Yes. Every borrower lead is sold to one buyer only, enforced against a suppression list that goes back to when the lead was first generated. Leads are never resold.
Are LendingFlow leads TCPA compliant?
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Yes. All borrower leads are sourced from proprietary traffic — not aged or purchased lists — and TCPA compliance certificates are available on request.
How fast do leads arrive?
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Most buyers are live and receiving leads within about 2 hours of completing onboarding. Individual leads are delivered within seconds of the borrower submitting their information.
What happens if a lead doesn't qualify?
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You get a free replacement. If a lead misrepresents their FICO score or loan amount, or goes unresponsive after 3+ contact attempts over 2+ days, just flag it within 72 hours of delivery.