Exclusive borrower leads for lenders.
Serving private & hard money lenders, traditional mortgage lenders, and business funding specialists.
Delivered via email or CRM integration — with a 7-day replacement policy behind every order.
Trusted by lenders nationwide
What our clients say
“The first lead was a home run — that's when I knew I had the right leads.”
“The best ROI I've seen from any PPL company.”
“Lead quality has been excellent and inexpensive compared to other service providers.”
“The first one to do what they said they are going to do.”
“They were able to generate me a ton of leads almost instantly.”
“One lead turned into a $10M+ closed loan and over $200,000 in commission.”
“A steady flow of leads daily — I hired two new loan officers just to keep up.”
“The best lead quality and conversion rates of any PPL company I've worked with.”
Sample lead
See exactly what you receive
Every LendingFlow lead contains the information your team needs to immediately evaluate and contact the borrower.
Get StartedSample Borrower Lead
Illustrative example. Contact details are redacted — real leads include full borrower phone and email.
- First Name
- John
- Last Name
- Smith
- j••••@••••••.com
- Phone
- (•••) •••-••••
- State
- Florida
- Loan Type
- DSCR
- Credit Score
- 740+
- Loan Amount
- $500K - $1M
Pricing
One simple rate.
$50 per exclusive lead.
Every lead is the same verified quality. Order 20 to 99 leads online, or book a call for 100+ lead volume pricing.
Exclusive Leads
20 lead minimum. Order up to 99 leads online and we'll email your invoice.
- 20 to 99 lead orders online
- $50 per lead, invoiced by email
- Instant delivery via email or CRM
- Same 660+ FICO / $200K+ loan criteria
- 7-day replacement policy
Enterprise Volume
100+ lead orders. Same lead quality and service, with volume pricing and Net 30 payment terms available on approved accounts.
- 100+ lead orders with volume pricing
- Net 30 payment terms on approved accounts
- Custom daily / weekly delivery cadence
- Dedicated account manager
- Same lead quality and 7-day replacement policy
Loan products
14 borrower categories across three lending verticals.
Investment Property
- • Fix & flip
- • DSCR purchase
- • DSCR refinance
- • Ground up construction
- • Multifamily (5+ units)
Business Funding
- • Working capital
- • Equipment financing
- • SBA loan
- • Business line of credit
- • Commercial real estate
Home Purchase or Refinance
- • Primary residence purchase
- • Mortgage refinance
- • Cash-out refinance
- • Second home / vacation property
Replacement policy
LendingFlow lead
7-day replacement policy
Approved requests receive one free replacement lead, not a refund or credit.
Submit replacement requests through your Client Portal within 7 days of delivery, with details of the issue.
Requests made after 7 days are not eligible. LendingFlow reviews each request and has final discretion on approval. See full policy in our Terms.
Eligible for replacement
- Invalid contact info: disconnected or non-working phone, wrong number, or bounced email
- No response after 5+ call/email attempts over at least 5 days
- Lead misstated their information: FICO below 660, loan amount below $200,000, or a different state or loan type than they submitted
- Person denies submitting the request or is not a borrower, such as a broker or vendor
Not eligible: leads reached but not interested, financed elsewhere, or outside your own underwriting guidelines.
FAQ
Frequently Asked Questions
How much do borrower leads cost?
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$50 per exclusive lead, with a 20-lead minimum. Orders of 100 or more leads are eligible for volume pricing, which we set up with you on a call.
Are borrower leads exclusive to me?
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Yes. Every borrower lead is sold to one buyer only, enforced against a suppression list that goes back to when the lead was first generated. Leads are never resold.
How does LendingFlow generate its leads?
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Every lead comes from our own traffic. About 70% comes from Google Ads and the rest from organic search (SEO). Borrowers find us while they are actively searching for financing and submit a funding request, and the lead is delivered to you within seconds. We never sell aged or purchased lists.
Are LendingFlow leads TCPA compliant?
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Yes. All borrower leads are sourced from proprietary traffic — not aged or purchased lists — and TCPA compliance certificates are available on request.
How fast do leads arrive?
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Most buyers are live and receiving leads within 24 hours of completing onboarding. Individual leads are delivered within seconds of the borrower submitting their information.
What happens if a lead doesn't meet our criteria?
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Submit the issue through the Client Portal within 7 days of delivery. Eligible issues include invalid contact information; no response after 5+ call/email attempts over at least 5 days; a lead that misstated their information with a FICO below 660, a loan amount below $200,000, or a different state or loan type than they submitted; or a person who denies submitting or is not a borrower, such as a broker or vendor. Approved requests receive one free replacement lead, not a refund or credit. Proof of contact attempts may be required, and LendingFlow has final discretion on approval.